Some of the targets of these SEO’s are image search, local search and industry values searchers. These searchers play a major role in search engines. Google the major and leading search engine earns a lot of money from marketing the products and it has been successful all around the world because of its simple design. Even though USA has large number of search engines, Google contributes about nearly 40 % of online marketing. Google search engine is very successful in Germany contributing about nearly 90 % of the online marketing. The search engine is very successful because of the simplistic search tools and they have differentiated search tools such as image searches, local searches and global searches.

Now the whole world turning towards online marketing and there is quite large amount of search engines are formed and they require search engine optimization tools and search engine optimizers. With the formation of search engine friendly everything becomes possible on line marketing. The Internet marketing managing systems and search engine optimisation are very important for the online marketing. Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen are some of the famous search engine optimizers.