People require information at their will. Internet severs as main medium to supply the information needed by the person. This has made several search engines to optimize the site for the benefit of people. Though there is some commercialism involved in optimization of website. The main motive of seo is supplying quality data for the people. Some people regard the service provided by search engines to be handy since referring books from library is time consuming for them. Search engines do supply information from various sources in nutshell. Hence by exploiting the quality of information served by the website on can rate the website. This rating can be checked by number of visits that a particular website has generated. One can locate cheap seo from the websites given about seo works. Out of all seo uk and seo glasgow are performing immaculate job involving the proper optimization of the varieties of search engines. Also the traffic of data retrieval system is optimized using the seo process. This can be regarded as one of key outcomes of any optimization process. Also the data retrieval system’s speed can reflect the quality of website created. So in order to have better website one needs to control the data retrieval system.